A Good Brand Name Should: (1) __________; (2) Be Memorable

question 54

Multiple Choice

A good brand name should: (1) __________; (2) be memorable, distinctive, and positive; (3) fit the company or product image; (4) have no legal or regulatory restrictions; (5) be simple and emotional; and (6) have favorable phonetic and semantic associations in other languages.

• A)never have a humorous connotation
• B)suggest the product benefits
• C)not be easily imitated
• D)be patented
• E)easy to spell and pronounce

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Definitions:

Melee

A chaotic situation or skirmish involving a confused close combat among a group of people.

Execution

The act of carrying out a sentence of death on an individual, as a legal punishment for a crime.

Houston, Texas

The fourth-largest city in the United States, known for its significant contributions to space exploration, energy industry, and diverse cultural landscape.

Harlem Hellfighters

The Harlem Hellfighters were an African-American infantry unit in WWI that gained fame for their bravery and the significant role they played in the war, despite facing racism and discrimination.