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There are several reasons why a consumer would be reluctant to adopt a new product, including a psychological barrier, which occurs when __________.
Self-Realization
The process of fully understanding and realizing one's own potential, abilities, and desires, often considered a goal in various psychological and spiritual traditions.
Self-Esteem
An individual's subjective evaluation of their own worth, embodying attitudes towards themselves ranging from positive to negative.
Trait Theories
Theories in psychology that focus on identifying, describing, and measuring individual differences in behavioral predispositions.
Self-Actualization
The act of reaching or fulfilling one's own capabilities and talents, perceived as an inherent desire or requirement in everyone.
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