The Desire for a Product Class Rather Than for a Specific

question 183

Multiple Choice

The desire for a product class rather than for a specific brand is called ________ demand.

• A) selective
• B) primary
• C) derived
• D) generic
• E) secondary

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Definitions:

Federal Laws

Legislation enacted by the national government that applies across an entire country.

Compliance

The act of adhering to laws, regulations, standards, and ethical practices applicable to an organization or activity.

Glass Ceiling

An invisible barrier that limits the advancement of certain groups, particularly women and minorities, within a corporate hierarchy.

Employee Referrals

A hiring method where existing employees recommend candidates for open positions within the organization, often rewarded with bonuses.