Which of the Following Is a Characteristic of the Growth

question 221

Multiple Choice

Which of the following is a characteristic of the growth stage of the product life cycle?

• A)advertising emphasis switches to selective demand
• B)a growing proportion of trial purchases come from brand loyal users
• C)product features remain unchanged
• D)profit margins increase as sales increase
• E)the product is sold in a narrowly selected number of retail outlets

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Definitions:

Increases

A process or action that causes something to become larger, more numerous, or more significant.

Decreases

The act or process of becoming smaller or fewer in size, amount, intensity, or degree.

Negatively Reinforced

A process in behavioral psychology where a behavior is strengthened because a negative condition is removed or avoided.

Positively Reinforced

A process in behavioral psychology where a behavior is encouraged by rewarding it, leading to an increase in the likelihood of the behavior occurring again.