Which of the Following Is a Characteristic of the Growth

question 337

Multiple Choice

Which of the following is a characteristic of the growth stage of the product life cycle?

• A)advertising emphasis switches to primary demand
• B)a growing proportion of initial purchasers to repeat purchasers
• C)addition of new or modified product features
• D)profit margins increase as sales increase
• E)there are a limited number of retail outlets for greater quality control

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