All of the Following Comprise the Seven Ps of Services

question 170

Multiple Choice

All of the following comprise the seven Ps of services marketing EXCEPT:

• A)product.
• B)process.
• C)profitability.
• D)people.
• E)physical environment.

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Definitions:

Marketing Ethics

The area of applied ethics which deals with the moral principles behind the operation and regulation of marketing.

Ethical Culture

The set of shared attitudes, values, goals, and practices that characterizes an institution or organization, specifically regarding moral and ethical issues.

Ethical Code of Conduct

A set of guidelines designed to outline acceptable behaviors and practices for individuals and organizations.