Your Product Has Been Suffering from Steadily Eroding Sales

question 118

Multiple Choice

Your product has been suffering from steadily eroding sales. You have tried to revitalize the product's sales and profits, but after seven strategy changes, you have yet to find success. Which of the following actions would be the LEAST appropriate next step?

• A)delete the product from the line
• B)retain the product, but reduce its marketing costs
• C)stimulate primary demand
• D)stimulate selective demand
• E)rebrand the product

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Definitions:

Group Involvement

The participation and collaboration of multiple individuals or teams in the pursuit of a common goal or project.

68-95-99.7 Rule

A statistical rule stating that in a normal distribution, about 68% of observed values fall within one standard deviation, 95% within two, and 99.7% within three standard deviations of the mean.

Normally Distributed

Describes a statistical distribution where data points are symmetrically distributed around the mean, forming a bell-shaped curve.

Standard Deviation

A statistical measure that represents the amount of variation or dispersion from the average in a set of data.