In the Seven Ps of Services,the Term "Process" Refers to

question 11

Multiple Choice

In the seven Ps of services,the term "process" refers to

• A)the patented steps of service encounters that distinguish one service provider from another.
• B)licensed procedures that have met ISO 9000 guidelines for safety.
• C)the procedures,mechanisms,and flow of activities by which the service is created and delivered.
• D)a protocol for behaviors and activities for people-based rather than technology-based services.
• E)the decisions consumers' make during the purchase of services.

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Definitions:

Social Characteristics

Attributes or features that define individuals or groups within a society, including gender, ethnicity, age, profession, and educational background.

Social Class

A division of a society based on social and economic status, influencing individuals' lives, behaviors, and opportunities.

Conflict Theory

A sociological perspective that emphasizes the role of power and coercion in producing social order, often focusing on the conflicts between different social classes or groups.

Power Relations

The dynamics of control, influence, and authority among individuals, groups, or institutions in any given context.