The Classifications of Innovators, Early Adopters, Early Majority, Late Majority

question 97

Multiple Choice

The classifications of innovators, early adopters, early majority, late majority, and laggards are all based upon

• A)how frequently a consumer uses a product.
• B)the number and strength of competitors.
• C)when consumers begin buying a new product.
• D)the time it takes to educate a consumer in the use of a new technology.
• E)how quickly consumers respond to an advertising message or campaign.

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Definitions:

Noncurrent Asset

Long-term assets that are not expected to be converted into cash or used up within one year or the operating cycle, such as buildings or equipment.

Noncash Activities

Transactions that do not involve the direct inflow or outflow of cash, affecting non-cash balance sheet accounts.

Investing Activities Section

Part of the cash flow statement that shows the cash spent on and received from investments in assets, loans, and other business activities.

Book Value

The value of an asset as recorded on a company’s balance sheet, representing the cost of the asset minus accumulated depreciation.