The Four Steps in the Sequential Process of Building the Brand

question 280

Multiple Choice

The four steps in the sequential process of building the brand equity pyramid include: (1) developing positive brand awareness; (2) establishing a brand's meaning in the minds of consumers; (3) __________;and (4) creating an intense,active,and loyal consumer-brand connection.

• A)forming a brand personality
• B)easing consumers' decision making
• C)developing brand licensing criteria
• D)rewarding loyal customer behavior
• E)eliciting the proper consumer responses to a brand's identity and meaning

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Definitions:

Formal Arguments

Parameters specified in the function definition, representing the values that will be passed to the function upon its call.

Parameters

Variables listed as part of a function's declaration/definition, representing values passed into the function.

Function Declarator

Describes the name, return type, and parameters of a function, defining its interface in a program.

Function Prototype

A declaration of a function that specifies its name, return type, and its parameters types, used for type checking in languages like C.