Under the Concept of the Diffusion of Innovation, Consumers Who

question 251

Multiple Choice

Under the concept of the diffusion of innovation, consumers who are venturesome, highly educated, and use multiple information sources are called what kind of product adopters?

• A)innovators
• B)early adopters
• C)early majority
• D)late majority
• E)laggards

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Definitions:

Collective Action

Actions taken together by a group of people whose goal is to enhance their condition and achieve a common objective.

Organization

An entity composed of individuals working together towards a common goal, characterized by structured systems and processes to coordinate efforts efficiently.

Encourages

Motivates or inspires someone to take action or persist in an effort.

Trompenaars

A Dutch organizational theorist known for his work on cross-cultural communication and international management.