The Second Step in the Sequential Process of Building Brand

question 365

Multiple Choice

The second step in the sequential process of building brand equity is to

• A)develop positive brand awareness.
• B)establish a brand's meaning in the minds of consumers.
• C)elicit the proper consumer responses to a brand's identity and meaning.
• D)create a consumer-brand connection.
• E)reward loyal customer behavior.

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Definitions:

National Memorial For Peace

A monument dedicated to remembering and honoring peace, often associated with historical events or figures who have contributed significantly to the pursuit of peace.

Legacy Museum

An institution dedicated to understanding and teaching about the legacy of slavery, racial history, and its lasting impact on society.

Lynching

Practice, particularly widespread in the South between 1890 and 1940, in which persons (usually black) accused of a crime were murdered by mobs before standing trial. Lynchings often took place before large crowds, with law enforcement authorities not intervening.

Lawrence V. Texas

A landmark decision by the United States Supreme Court in 2003 that struck down sodomy laws in Texas and by extension, invalidated sodomy laws in 13 other states, making same-sex sexual activity legal in every U.S. state and territory.