Under the Concept of the Diffusion of Innovation, Consumers Who

question 114

Multiple Choice

Under the concept of the diffusion of innovation, consumers who are leaders in social setting, and have slightly above average education are called __________ product adopters.

• A)innovators
• B)early adopters
• C)early majority
• D)late majority
• E)laggards

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Definitions:

Distribution Networks

Systems of intermediaries and channels a company uses to get a product from the manufacturer to the end consumer.

Global Distribution

involves the process of making a product or service available for consumption in multiple countries around the world through a systematic logistic network.

Local Needs

The specific requirements and preferences of a community or market, which can vary significantly based on cultural, economic, and geographical factors.

Global Advertising

Global advertising involves planning and executing advertising campaigns that transcend national boundaries, aiming to reach consumers in multiple countries through standardized or slightly adapted marketing messages.