A Branding Strategy in Which a Company Uses One Name

question 36

Multiple Choice

A branding strategy in which a company uses one name for all its products in a product class is referred to as

• A) global branding.
• B) public branding.
• C) multibranding.
• D) brand licensing.
• E) multiproduct branding.

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Definitions:

Net Income

The total earnings of a company after subtracting all expenses, including taxes and operating costs, from its total revenues.