There Are Several Reasons Why a Consumer Might Be Reluctant

question 411

Multiple Choice

There are several reasons why a consumer might be reluctant to adopt a new product.For example,a consumer might be reluctant to adopt a new product because of a usage barrier,which occurs when __________.

• A)there is no incentive to change
• B)there are physical,economic,or social risks
• C)there are cultural differences
• D)the financial commitment is too great
• E)the product is not compatible with existing habits

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Definitions:

Hemispheres

Pertains to either of the two halves of the brain or Earth, usually referred to as the Northern, Southern, Eastern, or Western hemispheres.

Neuron Cell Bodies

The part of a neuron that contains the nucleus and is essential for its function and survival.

Sensory Neurons

Neurons that are responsible for converting external stimuli from the environment into internal electrical impulses.

Myelin Sheath

Insulation around some nerve cell axons that allows nerve impulses to move more quickly through the axons.