Which of the Following Quotes from a New-Product Adopter Would

question 354

Multiple Choice

Which of the following quotes from a new-product adopter would signal the need for a firm to counteract a value barrier?

• A)"But it might make me fat."
• B)"What if I can't make the monthly payments?"
• C)"I don't want to try this if it means I have to swallow it with milk."
• D)"Big deal, the only difference is the shape of the package."
• E)"Sure I'll try it; why not!"

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Definitions:

Notification of Dishonor

A formal notice given to the parties involved in a negotiable instrument (like a check or promissory note) indicating that payment has failed or been refused.

Drawer Secondarily Liable

The obligation of the drawer of a negotiable instrument, such as a check, to pay if the primary party fails to do so.

Fraudulent Alteration

Altering a document without permission with the goal of misleading or committing fraud.

Promissory Note

A promissory note is a financial instrument in which one party promises in writing to pay a determinate sum of money to another, either at a fixed or determinable future time.