Free Samples Are One of the Most Popular Means to Gain

question 106

Multiple Choice

Free samples are one of the most popular means to gain consumer trial. In fact, most consumers consider a sample to

• A)simulate laggard usage of the product.
• B)be the best way to evaluate a new product.
• C)be faster than purchasing a product.
• D)be safer than purchasing a product.
• E)circumvent the typical adoption cycle.

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Definitions:

Comparability

The quality that allows users to analyze and recognize similarities and differences between two or more items of financial information.

Operational Results

The financial outcomes resulting from a company's core business operations.

Income Tax Expense

The amount of money a company is required to pay to the government based on its taxable income.