All of the Following Are Responsibilities of a Product or Brand

question 301

Multiple Choice

All of the following are responsibilities of a product or brand manager EXCEPT:

• A)engaging in extensive data analysis related to their products and brands.
• B)developing new products.
• C)managing existing products through the stages of their life cycles.
• D)developing and implementing strategies at the corporate level.
• E)developing and executing a marketing program described in an annual marketing plan for the product line

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Definitions:

Scientific Method

A research approach based on developing specific hypotheses or propositions that can then be tested using specific observations designed for that purpose.

Pathos

An appeal to emotion, one of the three modes of persuasion in rhetoric, used to engage an audience's feelings and sympathies.

Emotion

Complex psychological states involving physiological arousal, expressive behaviors, and conscious experience.

Logos

A symbol or other design adopted by an organization to identify its products, uniform, vehicles, etc., sometimes referring to the logical appeal in rhetoric.