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Place or Distribution Is a Major Factor in Developing a Service

question 47

Multiple Choice

Place or distribution is a major factor in developing a service marketing strategy because of the ________ of services.


Definitions:

Organization

A structured group of people working together to achieve common goals through a division of labor and a hierarchy of authority.

Chief Operating Officer

A senior executive responsible for managing the day-to-day administrative and operational functions of a company.

Administrative Skills

Abilities related to managing operations, carrying out organizational policies, and ensuring the smooth functioning of businesses.

Katz's Model

A framework proposing three foundational skills necessary for effective management: technical, human, and conceptual skills.

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