Managers Often Use Two Special Indexes to Help Identify Strong

question 29

Multiple Choice

Managers often use two special indexes to help identify strong and weak market segments in order to provide direction for marketing efforts. One of these indexes is the CDI, or

• A)category development index.
• B)consumer development index.
• C)competitive development index.
• D)channel development index.
• E)customization development index.

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Definitions:

Homunculus

A representation often used to illustrate the neurological "map" of the body parts in the brain, especially in the motor and sensory cortices.

Sensory Discrimination

The ability to distinguish between different stimuli or qualities of stimuli, such as textures, sounds, or tastes.

Hierarchical Organization

A system structured in levels or layers, each serving a specific function that contributes to the overall mission or purpose.