Changing the Place a Product Occupies in a Consumer's Mind

question 342

Multiple Choice

Changing the place a product occupies in a consumer's mind relative to competitive products is referred to as

• A) market modification.
• B) product modification.
• C) product repositioning.
• D) product positioning.
• E) perceptual mapping.

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Definitions:

Accounting Equation

The foundation of double-entry bookkeeping, which asserts that assets equal the sum of liabilities and shareholders' equity.

Owner's Equity

The residual interest in the assets of an entity after deducting liabilities; it represents the ownership interest of the shareholders or owner in the company.

Assets

Resources owned by a company from which future economic benefits are expected to flow to the entity.

Owner's Equity

The residual interest in the assets of a company after deducting its liabilities, representing the ownership's claim on assets.