A Branding Strategy in Which a Firm Markets Some Products

question 13

Multiple Choice

A branding strategy in which a firm markets some products under its own name(s) and other products under the name of a reseller because the segment attracted to the reseller is different from its own market is referred to as

• A) multibranding.
• B) generic branding.
• C) private branding.
• D) mixed branding.
• E) multiproduct branding.

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Definitions:

Core Business Potential

The inherent capacity of a company's primary area of operation to generate revenue and achieve sustainable growth.

Cross-Selling Potential

The ability of a company to sell additional products or services to an existing customer base.

Customer Lifetime Value

An estimation of the total value a business can expect from a single customer throughout the entirety of their relationship.

Net Present Value

A financial metric assessing the profitability of an investment, calculated by subtracting the present value of cash outflows from the present value of cash inflows.