The Fourth and Last Step in the Sequential Process of Building

question 237

Multiple Choice

The fourth and last step in the sequential process of building brand equity is to

• A)develop positive brand awareness.
• B)establish a brand's meaning in the minds of consumers.
• C)elicit the proper consumer responses to a brands identity and meaning.
• D)create an intense, active, and loyal consumer-brand connection.
• E)reward loyal customer behavior.

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Definitions:

Personal Relationship

A close connection between two or more individuals, formed through emotional bonds and interactions.

Jesus Christ

A central figure in Christianity, believed by Christians to be the son of God and the savior of humanity.

Great Awakening

A series of religious revivals in the American colonies during the 18th century, marked by a resurgence of evangelical fervor and the spread of new religious movements.

Georgia Colony

A British colony established in 1732, the last of the original Thirteen Colonies, named after King George II of Great Britain.