To Better Connect with Its Customers, Kraft Did What with Its

question 389

Multiple Choice

To better connect with its customers, Kraft did what with its Chips Ahoy! cookies?

• A)gave the products a more interesting brand personality
• B)created additional brand extensions, such as adding chocolate dipped and mint dipped cookies
• C)engaged in a co-branding effort with Blue Bell ice cream
• D)complied with ISO 9000 total quality management guidelines due to its expansion into Asian markets
• E)created a patented resealable opening in the bag for easy access and to maintain freshness

Distinguish between extrinsic and intrinsic rewards and their impact on employee motivation.

Appreciate the complexities and challenges involved in designing an optimal reward system.

Know the initial steps and strategies in formulating a compensation plan.

Understand the role of compensation in stakeholders' perspectives, including shareholders.

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Definitions:

Risk-free Rate

The return an investor would expect from an absolutely risk-free investment over a specified period.

Expected Market Rate

The anticipated return on investment in the market based on past trends and future forecasts.

Perpetual Cash Flow

Cash flows that are expected to continue forever, often used in valuation methods for investments with no specific end date.

Listed Beta

The beta value of a stock that is published on financial websites or listed by stock exchanges, representing its volatility.