-Figure 10-5 Above Shows the Sequential Process of Building Brand

question 310

Multiple Choice

-Figure 10-5 above shows the sequential process of building brand equity. F represents the fourth and last step, which is to __________.

• A)elicit the proper consumer responses to a brand's identity and meaning
• B)develop positive brand awareness
• C)reward loyal customer behavior
• D)establish a brand's meaning in the minds of consumers
• E)create a consumer-brand connection

---

Definitions:

Ml

Abbreviation for milliliter, a unit of volume in the metric system commonly used in medicine and science.

Culturally Competent Care

Healthcare that is respectful of, and responsive to, the health beliefs, practices, and cultural needs of diverse patients.

Ethnocentrism

Ethnocentrism is the belief in the inherent superiority of one's own ethnic group or culture, often accompanied by a feeling of contempt for other cultures.

Cultural Context

The societal, economic, historical, and personal circumstances surrounding an event or person that can significantly influence their behavior and perceptions.