In 1984, IBM Launched the "PCjr," Its First Low-Priced, Educational/home

question 382

Multiple Choice

In 1984, IBM launched the "PCjr," its first low-priced, educational/home personal computer. Sales were poor because IBM most likely violated which criterion of picking a good brand name?

• A)The name was not distinctive nor memorable.
• B)The name did not fit the company image.
• C)The name had too many legal restrictions.
• D)The name was too confusing with both capital and lowercase letters.
• E)The name failed to suggest the product benefits.

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Definitions:

Interposition

A visual cue used to perceive depth; occurs when one object partially covers another, indicating that the former is closer to the viewer.

Binocular Depth Cues

Depth cues that depend on both eyes working together.

Convergence

The act of moving towards unity or uniformity, especially the tendency of the eyes to move towards each other to focus on a single point.

Monocular Depth Cues

Depth cues that can be perceived by one eye alone.