-Companies Can Employ Several Different Branding Strategies

question 227

Multiple Choice

-Companies can employ several different branding strategies. In Figure 10-6 above, B represents a __________ strategy.

• A)retailer branding
• B)multiproduct branding
• C)multibranding
• D)private branding
• E)mixed branding

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Definitions:

Epiglottis

A leaf-shaped flap of cartilage located behind the tongue, which closes over the windpipe during swallowing to prevent food from entering the airway.

Pharyngeal

Pertaining to the pharynx, the region of the throat that sits behind the mouth and nasal cavity.

Esophageal

Relating to the esophagus, the muscular tube that connects the throat (pharynx) with the stomach and transports food and liquids.

Gastric

Pertains to the stomach and its role in digestion, including the secretion of gastric juices that break down food.