Idea Generation Is the Stage in the New-Product Process That

question 189

Multiple Choice

Idea generation is the stage in the new-product process that

• A)develops a pool of concepts to serve as candidates for new products.
• B)selects a single concept and scrutinizes it for all potential benefits and flaws.
• C)separates ideas into two categories: consumer-oriented and organization-oriented.
• D)requires the organization to perform a SWOT analysis and an environmental scan.
• E)consists of the techniques used to screen and reject those ideas that have no merit.

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Definitions:

Application Message

A specific type of communication intended to achieve a particular goal or response from the receiver.

Résumé

A document presented by a job applicant detailing their personal information, education, skills, and work experience.

Follow-up Message

A communication sent to obtain an update, provide additional information, or maintain contact after an initial interaction or meeting.

Application Forms

Standardized documents provided by employers or institutions asking for information from applicants, such as personal details, qualifications, and experience.