A General Review of Possible Marketing and Product Synergies, Economic

question 71

Multiple Choice

A general review of possible marketing and product synergies, economic analysis, and cannibalization potential would all take place during which stage of the new-product process?

• A)business analysis
• B)screening and evaluation
• C)new-product strategy development
• D)development
• E)These activities are addressed at every stage except new-product strategy development.

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Definitions:

HVAC

Heating, Ventilation, and Air Conditioning (HVAC) is the technology of indoor environmental comfort, focusing on thermal comfort and acceptable indoor air quality.

Sales Staff

Employees of a company responsible for selling the company's products or services to customers.

Aggressively

Aggressively refers to pursuing goals or objectives with forceful or determined effort, often without regard to potential challenges or opposition.

Payday Loan

A type of short-term borrowing where a lender extends high-interest credit based on a borrower's income and credit profile.