A Manufacturer Can Successfully Use Mixed Branding Because

question 98

Multiple Choice

A manufacturer can successfully use mixed branding because

• A) it involves giving each product a distinct brand name.
• B) the segment attracted to the reseller product is different from its own targeted market segment.
• C) the company uses one name for all of its products for the sake of simplicity.
• D) it is easy to do.
• E) it produces lower profits for the reseller and higher profits for the manufacturer.

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Definitions:

Office Supplies

Consumable items and equipment used in offices for daily operations, such as paper, pens, and printers.

Accommodation

Providing convenience or the act of furnishing something like a room or building for use or lodging.

Control Account

A summary account that consolidates detailed information held in subsidiary ledgers, simplifying the general ledger.

Subsidiary Accounts

Individual accounts contained within a general ledger, used to provide detailed information about a specific aspect of the business.