The Central Element of the Marketing Strategy for Pez Candy,Inc

question 39

Multiple Choice

The central element of the marketing strategy for Pez Candy,Inc. ,is the

• A)price.
• B)breath mint.
• C)availability.
• D)container.
• E)fulfillment.

---

Definitions:

Discriminate

To treat someone differently or less favorably on the basis of certain characteristics, such as race, age, or gender, often in a way that is unfair or illegal.

Ex Post Facto

A law that retroactively changes the legal consequences or status of actions that were committed before the enactment of the law.

Rights Warning

Typically refers to the Miranda warning, a notification given by police in the U.S. to criminal suspects in police custody, advising them of their right to silence and legal counsel.

Reasonableness

A standard of fairness and rational behavior expected in legal and contractual relationships.