To Better Connect with Its Customers, Kraft Did What with Its

question 389

Multiple Choice

To better connect with its customers, Kraft did what with its Chips Ahoy! cookies?

• A)gave the products a more interesting brand personality
• B)created additional brand extensions, such as adding chocolate dipped and mint dipped cookies
• C)engaged in a co-branding effort with Blue Bell ice cream
• D)complied with ISO 9000 total quality management guidelines due to its expansion into Asian markets
• E)created a patented resealable opening in the bag for easy access and to maintain freshness

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Definitions:

Immune System

The complex network of cells, tissues, and organs that work together to defend the body against attacks by foreign invaders, such as bacteria, viruses, and cancer cells.

Red Blood Cells

Blood cells responsible for carrying oxygen from the lungs to the body and carbon dioxide from the body to the lungs.

Antibodies

Proteins produced by the immune system to identify and neutralize foreign objects such as bacteria and viruses.

Antigens

Substances that the immune system recognizes as foreign and against which it mounts an immune response.