An Expanded Marketing Mix for Services That Includes the Four

question 84

Multiple Choice

An expanded marketing mix for services that includes the four Ps (product, price, promotion, and place or distribution) as well as people, physical environment, and process, is referred to as the

• A) seven Ps of services marketing.
• B) service matrix.
• C) service continuum.
• D) service encounters.
• E) service mix.

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Definitions:

Alger Hiss

A former U.S. government official accused of espionage and convicted of perjury, his case became a symbol of Cold War tensions.

Espionage Activities

Acts of spying or using spies to obtain secret or confidential information about the plans and activities of a government or a competing entity.

National Security

The protection of a nation's citizens, economy, and institutions against threats and aggression, prioritizing the safety and well-being of the state.

World War II

A global conflict that lasted from 1939 to 1945, involving most of the world's nations, including all of the great powers, eventually forming two opposing military alliances: the Allies and the Axis.