If a Customer Is Reluctant to Try a New Product

question 167

Multiple Choice

If a customer is reluctant to try a new product because he would have to change his normal every day behaviors, the company is most likely facing a __________ barrier.

• A)usage
• B)risk
• C)value
• D)financial
• E)psychological

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Definitions:

Product Return

The process by which a customer returns a product to the seller for a refund or exchange.

Operating Statement

A financial document that provides a summary of a company's revenues, expenses, and profits over a specific period, often used to assess financial performance.

Selling Expenses

Costs incurred directly from the selling of products or services, including advertising, promotions, and sales personnel salaries.

Direct Labor

Labor costs directly associated with the production of goods or services, typically including wages of workers or employees involved in manufacturing.