The Use of Brand Names Is Especially Important for Services

question 71

Multiple Choice

The use of brand names is especially important for services because of which unique characteristic of services?

• A) inventory costs
• B) inseparability
• C) inconsistency
• D) invisibility
• E) intangibility

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Definitions:

Relevant Technology

Technology that is applicable and pertinent to a specific topic, issue, or area of interest.

SWOT Model

A strategic planning tool that identifies and analyzes the Strengths, Weaknesses, Opportunities, and Threats of an organization, project, or personal venture.

Threats

Expressions of intent to cause harm or difficulty to someone or something.

Profitability

The state or condition of yielding a financial profit or gain.