The Intangibility Element of a Service Refers to the Fact

question 167

Multiple Choice

The intangibility element of a service refers to the fact that it

• A) has value that can only be determined by using subjective criteria.
• B) can't be held, seen, or touched before the purchase decision.
• C) requires the ability to provide the service even in times of no demand.
• D) can maintain or accumulate good will with customers.
• E) can be objectively evaluated.

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Definitions:

Ambiguous Situations

Circumstances characterized by uncertainty, unclear options, or lack of specific information, requiring interpretation or decision-making with limited guidance.

Clear Sense

A thorough understanding or perception of a situation, concept, or task at hand.

Instrumental Values

Beliefs or values that act as methods or tools for achieving desired end states or objectives.

Terminal Values

Fundamental beliefs or ideals that a person or organization considers to be of the utmost importance and that guide behavior and decision-making.