Which Stage in the New-Product Process Is a SWOT Analysis

question 351

Multiple Choice

Which stage in the new-product process is a SWOT analysis used to identify the strategic role the new product might serve in the firm's business portfolio?

• A)idea generation
• B)screening and evaluation
• C)business analysis
• D)development
• E)new-product strategy development

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Definitions:

Implicit Memory

The type of memory involved in performing tasks without conscious awareness of the previously learned behaviors and skills.

Context-Dependent Memory

The theory that information learned in a particular situation or place is better recalled when the context at the time of memory retrieval matches the original learning environment.

Memory Consolidation

The process by which short-term memories are transformed into long-term memories.

Long-Term Potentiation

An enduring increase in signal transmission between two neurons that results from stimulating them synchronously, believed to be a cellular mechanism for learning and memory.