Because of the Time, Cost, and Confidentiality Problems of Test

question 57

Multiple Choice

Because of the time, cost, and confidentiality problems of test markets, consumer packaged goods firms often turn to __________, a technique that replicates a full-scale test market to a limited degree, often in a mall setting.

• A)partial rollouts
• B)screening and evaluation
• C)virtual reality testing
• D)time-to-market measures
• E)simulated test markets

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Definitions:

Hot Dog

A cooked sausage, traditionally grilled or steamed and served in a sliced bun as a sandwich.

Bakery

A place where bread, cakes, cookies, and other baked goods are made or sold.

Cannibalization

The decline in the number of units sold, income, or market control of a product following the release of a new product by the same company.

MR

Marginal Revenue, the change in total revenue that results from selling one additional unit of a product or service.