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How a Person Establishes Expectations for a Service Not Yet

question 208

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How a person establishes expectations for a service not yet experienced is influenced by word-of-mouth communications, __________, past experiences, and promotional activities.


Definitions:

Glutamate

An important neurotransmitter in the brain involved in learning and memory.

Endorphins

Natural chemicals in the body that interact with brain receptors to reduce perception of pain and trigger positive feelings.

Sensory Input

Information received by the senses (sight, hearing, smell, taste, and touch) that is then processed by the brain to understand and interact with the environment.

Brain Structure

The arrangement of the various parts of the brain, including its cells and tissues, which is responsible for its functions and capabilities.

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