Five General Criteria Are Often Used to Select Target Segments

question 81

Multiple Choice

Five general criteria are often used to select target segments.They include: (1) the size of the market; (2) expected growth of the market; (3) competitive position of the firm with respect to the market; (4) cost of reaching the segment;and __________.

• A)compatibility with the organization's objectives and resources
• B)potential of a marketing action to reach a segment
• C)similarity of needs of potential buyers within a segment
• D)difference of needs of buyers among segments
• E)potential for increased profit

---

Definitions:

Worker Involvement

The practice of including employees in decision-making, problem-solving, and improvements within the workplace.

Observable Culture

The visible elements of an organization's culture, such as behaviors, language, symbols, and rituals that can be witnessed and experienced by members and outsiders.

Norms

Established standards of behavior or guidelines that are considered acceptable within a group or society.

Observable Culture

The visible and tangible aspects of an organization's culture, such as rituals, symbols, and behaviors.