The Emphasis of a Marketing Strategy for a Discontinuous Innovation

question 258

Multiple Choice

The emphasis of a marketing strategy for a discontinuous innovation would most likely be to

• A) generate awareness among consumers.
• B) advertise benefits to consumers that stress points of differentiation.
• C) educate consumers about new consumption patterns through personal selling.
• D) obtain widespread distribution in multiple channels.
• E) stress price differentials from competitors' products.

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Definitions:

Ego Comparison History

Referring to an individual's history of comparing their self-image or achievements to those of others, potentially impacting self-esteem and behavior.

Learning History

A record of an individual's experiences or events that have influenced their behavior, understanding, or skills.

Bipolar Disorder

Disorder typically marked by the experience of both depressed and manic periods.

Major Depression

A mental disorder characterized by a persistent and intense feeling of sadness or loss of interest, affecting daily functioning.