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Airlines have developed frequent-flier programs to encourage passengers to use the same airline repeatedly.This marketing strategy is based on
Cut the Price
To reduce the selling price of a product or service.
Price Elasticity of Demand
A measure of how much the quantity demanded of a good changes in response to a change in its price.
Close Substitutes
Products or services that can be used in place of one another with little difference in satisfaction for the consumer, leading to a high cross-elasticity of demand.
Supply
The total amount of a good or service that is available for purchase at any given price level.
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