A Few Years Ago, Frito-Lay Developed Frito-Lay Lemonade as a Thirst-Quencher

question 328

Multiple Choice

A few years ago, Frito-Lay developed Frito-Lay Lemonade as a thirst-quencher for those consumers who also like Frito-Lay's salty snacks such as Fritos corn chips. But when people think of the brand name Frito-Lay, thirst-quenching is not a benefit that comes to mind and Frito-Lay Lemonade failed. This innovation strategy is known as a

• A)brand extension.
• B)radical invention.
• C)product line extension.
• D)disruptive innovation.
• E)product deletion.

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Definitions:

Mutual Perspective Taking

Adolescents’ understanding that they take other people’s point of view at the same time as others attempt to take their own point of view.

Social Hierarchy

A system of organizing individuals within a society based on status, rank, or authority.

Knowledge Of Laws

Being informed or aware of the legal rules and regulations that govern society.

Social Contract Orientation

A theoretical framework suggesting that individuals’ moral and political obligations are dependent upon a contract or agreement among them to form the society in which they live.