Proctor and Gamble Repositioned Its Old Spice Anti-Perspirant Brand from a Deodorant

question 64

Multiple Choice

Proctor and Gamble repositioned its Old Spice anti-perspirant brand from a deodorant your grandfather might use to a strong,hip anti-perspirant through commercials that showed the target market of 18- to 30-year-old men advocating its use.P&G used this product repositioning strategy with its Old Spice brand anti-perspirant to __________.

• A)react to a competitor's position
• B)catch a rising trend
• C)change the value offered
• D)diversify its product portfolio.
• E)reach a new market

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Definitions:

NAFTA

The North American Free Trade Agreement, a treaty between the United States, Canada, and Mexico designed to remove tariff barriers between the three countries.

Fair Competition

Economic conditions under which businesses operate on a level playing field, with regulations in place to prevent unfair practices that harm consumers or other businesses.

Free Trade Area

A region in which a group of countries agrees to reduce or eliminate trade barriers among themselves, promoting the free exchange of goods and services.

International Monetary Fund

An international organization aiming to foster global monetary cooperation, secure financial stability, and facilitate international trade.