Which Stage in the New-Product Process Is a SWOT Analysis

question 351

Multiple Choice

Which stage in the new-product process is a SWOT analysis used to identify the strategic role the new product might serve in the firm's business portfolio?

• A)idea generation
• B)screening and evaluation
• C)business analysis
• D)development
• E)new-product strategy development

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Definitions:

Work in Process

The portion of inventory that is in the production process but has not yet been completed.

Finished Goods

Goods that are fully manufactured and available for sale to buyers.

Raw Materials Used

The total quantity of raw components consumed in the production process to manufacture goods.

Raw Materials Inventory

The total cost of all the components lying in a manufacturing or production facility that have not yet been used or processed.