In Which Stage in the New-Product Process Would a Firm

question 317

Multiple Choice

In which stage in the new-product process would a firm use both a SWOT analysis and environmental scanning to assess its strengths and weaknesses relative to the trends it identifies as opportunities or threats?

• A)idea generation
• B)screening and evaluation
• C)new-product strategy development
• D)business analysis
• E)development

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Definitions:

Data Flows

The movement of data among processes, systems, or components, often visualized within diagrams to represent interactions.

Bastion Host

A heavily secured server located on a special perimeter network between the company’s secure internal network and its firewall.

Secure Internal Network

A network within an organization designed to provide security against unauthorized access.

Firewall

A software program or hardware device designed to prevent unauthorized access to computers or networks.