An Important Aspect of the Screening and Evaluation Stage of the New-Product

question 171

Multiple Choice

An important aspect of the screening and evaluation stage of the new-product process is an examination of the technical feasibility for the product. For example, 3M was able to use the firm's micro-replication technology (the 3,000 tiny fingers) to

• A)improve the gripping power of batting or work gloves.
• B)keep baseball caps from sliding off the heads of bald men.
• C)make Formula One race cars more aerodynamic.
• D)as a replacement for Velcro's hook-and-loop fasteners.
• E)hold pictures in a photo album without damaging them.

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Definitions:

Union Control

The governance or influence exerted by labor unions over workplace conditions, wages, and employment policies.

Battle of Vicksburg

A significant military engagement during the American Civil War, where Union forces gained control of Vicksburg, Mississippi, and the Mississippi River.

Republican National Convention

A quadrennial event where the Republican Party of the United States selects its candidates for President and Vice President and adopts its political platform.