A Product That Is New in Some Way but Requires

question 96

Multiple Choice

A product that is new in some way but requires no new behaviors to be learned by consumers is a

• A) continuous innovation.
• B) discontinuous innovation.
• C) dynamically continuous innovation.
• D) product transformation.
• E) concurrent innovation.

---

Definitions:

Accounting Break-Even

The sales level that results in zero project net income.

Forecasting Risk

The possibility that errors in projected cash flows lead to incorrect decisions.

Projected Sales

An estimate of the amount of revenue that a company expects to generate in a future period.

Sensitivity Analysis

Investigation of what happens to NPV when only one variable is changed.