Customer Experience Management (CEM) Is

question 369

Multiple Choice

Customer experience management (CEM) is

• A)the integration of the service component of the marketing mix with efforts to influence consumer demand.
• B)the unique combination of benefits received by targeted buyers that include quality, convenience, on-time delivery, and both before-sale and after-sale service at a specific price.
• C)the process of managing the entire customer experience within the company.
• D)a cluster of benefits that an organization promises customers to satisfy their needs.
• E)the ability of logistics management to satisfy users in terms of time, dependability, communication, and convenience

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Definitions:

Examiner

An individual who administers tests, evaluations, or assessments, often in the educational, psychological, or health-related fields.

Client

A person or organization availing the services or advice of a professional or company.

Professional

Pertaining to someone who engages in a particular occupation for payment, often requiring specialized education and training.

Anecdotal Record

A narrative account of a specific incident or event concerning an individual's behavior, often used in educational or psychological contexts to gather qualitative data.