Which of the Following Statements About Test Marketing Is Most

question 368

Multiple Choice

Which of the following statements about test marketing is most accurate?

• A)Test marketing is especially important for new services.
• B)Expensive consumer products must be test marketed in extremely upscale shopping malls to guarantee accurate results.
• C)Test marketing is better suited to relatively inexpensive new consumer goods than for new services.
• D)Test marketing is especially important for new, expensive industrial products.
• E)Standard test markets are the least expensive and fastest type

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Definitions:

Common Causes

Variations in a process that are random and inherent as a natural part of the process.

Special Causes

Unusual sources of variation in a process that are not part of the process as it was designed and generally need to be identified and eliminated.

Statistical Process Control

A method of quality control which employs statistical methods to monitor and control a process, helping ensure that the process operates at its fullest potential.

Variation

The measure of dispersion in a dataset, showing how much individual data points differ from the mean.